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NTDC Partners Google Towards Enhancing the Growth of Nigeria’s Tourism

NTDC Partners Google

The import of digital skills in accelerating visibility and business development is not contestable. The opportunities of digital technology to drive Nigeria’s tourism in the aftermath of the Covid-19 pandemic, has been given a boost with the recent partnership between NTDC and technology giants, Google. The partnership involves capacity building for individuals, small businesses, and the launch of an online exhibition of Google Arts & Culture collection of Nigeria, called ‘Tour Nigeria’.

Commenting on the initiative, Amit Sood – Director, Google Arts & Culture, remarked that “Google Arts and Culture has worked with the NTDC over a number of months to create an online exhibition of imagery, stories and commentary highlighting some of Nigeria’s beautiful, hidden gems.

“From the Awhum Caves of Enugu to the Farin Ruwa falls of Nasarawa, the Osun Osogbo sacred grove of Osun State, and the Wikki Warm Spring of Bauchi State.

“The project will also feature stories and photos from some of the most colourful cultural festivals in the country including the Yauri Rigata Festival, and the Kano Durbar Festival.”

Recognizing the present increasing influence of influencers on destinations, Saad also revealed that Google Arts and Culture and NTDC had also launched a new ‘Explore Nigeria’ video series featuring top Nigerian social media influencers and YouTube creators.

“This video-based series highlights the best of Nigeria through the eyes of these influencers.”

“Rich heritage, natural beauty and vibrant cities, Nigeria is a destination we all need on our travel shortlist soon” he added.

NTDC Director-General, Folorunsho Coker, speaking on the initiative expressed excitement at the partnership which he said, would drive employment and stimulate economic growth through domestic tourism.


What do you think?

Written by Martin Eze


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