Spurred by the interconnection between tourism and trade, countries are consistently seeking strategic partnership with top tourism stakeholders, to shore up the visibility of their tourism assets. As such, accelerating the frontiers of trade and investment, through promotion of tourism destinations, is a key component of these partnerships.
Driven by the need to forge mutually beneficial relationship, between a front line pan-African tourism and culture brand – Goge Africa; and the historical symbol of resistance on the African continent – Ethiopia; an envoy from the Ethiopian Embassy paid a courtesy call to Goge Africa at its Maryland office.
Ethiopian Trade and Tourism Officer, Hermella Mathewos Asfaw, representing the country, used the occasion to highlight the tourism potentials which abound in Ethiopia and how these assets should be part of the Contents in the broadcasts by Goge Africa. She therefore lauded an initiative of Goge Africa titled 20 MUST VISIT DESTINATIONS IN AFRICA , as a strategic positioning of Africa to the world. She reiterated why Ethiopia must be in that upcoming travelogue. She recounted some of the envious positions Ethiopia occupies in Africa, such as, the African country with the highest number of UNESCO world heritage sites (11), the only African Nation that was never colonized, its hospitable populace, and the beautiful and relaxing climate that is all year round. She strongly affirmed that Ethiopia is certainly a MUST VISIT DESTINATION!